Student Graphic Designer
— Marketing & Communications
August 2025 – December 2025
Contributed to SIUC’s “Free to Be” campaign through motion graphics, digital advertising, and the development of visual systems used across multiple colleges and departments.
As a Student Graphic Designer for SIUC’s Marketing and Communications Department, I supported the creation and rollout of digital and motion-based assets for a university-wide advertising campaign. My work focused on translating the “Free to Be” brand concept into scalable visual and motion solutions tailored to individual colleges, departments, and campaign initiatives.
The “Free to Be” Campaign
“Free to Be” served as a flexible campaign framework designed to highlight the breadth of opportunities at Southern Illinois University Carbondale. The phrase was paired with both department-specific and conceptual extensions, allowing the campaign to remain consistent while adapting to different audiences and moments.
Campaign Extensions Included:
Free to Be + Academic Discipline
Free to Be Bold as Brass
Free to Rev It Up
Free to Perform
Free to Be + Conceptual Messaging
Free to Be Cosmic
Free to Be You
Free to Frame It
College Identifiers System
College & Department Identifiers
In addition to campaign work, I developed a series of visual identifiers for colleges and departments across the university. These identifiers were designed to function as consistent, reusable assets that aligned with the SIUC brand while allowing individual colleges to maintain clear visual distinction.
System Highlights:
Created identifiers for multiple colleges across the university
Designed assets for both digital and print application
Ensured consistency in typography, color usage, and layout
Structured assets to be easily deployed by non-design users
Delivery & Distribution
Identifier requests were submitted through an official request form. Upon approval, I prepared and delivered organized ZIP packages containing finalized assets.
Included File Formats:
.PNGfor digital and web use.EPSfor scalable print applications
